FirmIQ
Operate Smarter. Grow Faster. Lead With Confidence.
We help firms streamline operations, elevate marketing, optimize finance, and strengthen human resources—so every part of your business works together.
Binational · Fractional · Professional Services
Your Firm's
Chief IQ Officer.
FirmIQ delivers fractional C-suite leadership across the U.S. and Mexico — full executive support at a fraction of a full-time hire, on either side of the border.
Operate Smarter. Grow Faster. Lead With Confidence.
As Seen On
Canvas Rebel
Celebrating Latinas
San Diego Magazine
Modern Luxury
Influential Women
Legal Up
Lawyers Club San Diego
SDEBA
SD Parks Foundation
Binational Consulting · Featured
Consulting that doesn't stop at the border.
One advisor. Two countries. Every C-suite function.
United States
Fluent in the institutions on this side.
California employment law, PAGA, federal compliance, U.S. banking relationships, and the regulatory environment professional services firms actually operate in.
- Business formation & market entry
- Cross-border strategic advisory
- Full C-suite support, delivered binationally
México
Y también del otro lado.
Native Spanish fluency, working knowledge of formation and permitting on both sides, and established relationships across the Cali-Baja megaregion.
- Formación de empresas y permisos
- Asesoría estratégica transfronteriza
- Soporte ejecutivo completo, en ambos países
Guides logistics, permitting, and market entry — plus full C-suite support for businesses already operating on both sides.
Book a Binational Consultation
Ver en Español
Fractional C-Suite · Featured
Six C-suites. One partner. Zero overhead.
You don't need a full-time executive. You need executive thinking.
The Problem
Most firms are stuck absorbing the work themselves.
A real executive hire means a six-figure salary, benefits load, recruiting fees, and severance exposure. So the firm does nothing — and the owner keeps doing the work of three chiefs.
The Fix
Senior expertise, engaged not employed.
A defined scope, a flat monthly fee, no benefits load, no severance risk — scalable in both directions as your needs change.
- ~30% of loaded cost typically goes to benefits alone
- See the real math for your firm below
See what your firm would actually save — takes 30 seconds.
Calculate Your Savings
What Is Fractional?
What We Do
The whole C-suite, without the payroll.
Most consultants specialize in one lane. FirmIQ integrates eight — so when one function moves, the others move with it.
01
Operations
SWOT analysis, workflow redesign, automation, and KPI cadence.
02
Marketing
Positioning, brand strategy, ICP design, and ROI dashboards.
03
Legal Marketing
Google LSA, SEO, and campaigns compliant with bar rules.
04
Human Resources
Handbooks, compliance, investigations, and PAGA support.
05
Finance
Unit economics, forecasting, pricing, and capital introductions.
06
Technology & AI
Stack audits, AI readiness, tool selection, and adoption training.
07
Legal Intake
Powered by FIQWW — attorney-level intake at a fraction of the cost.
08
Institutional & Education
School districts, colleges, and public agencies.
FIQWW · Legal Intake Division
Every missed call is a missed case.
Strong closers. Trained by us. At a fraction of in-house cost.
FIQWW staffs your intake pipeline with attorneys and high-level executives — trained by the FirmIQ team on conversion, qualification, and your specific practice area. Not a call center. Not a receptionist. Closers.
See How FIQWW WorksAttorney
Level intake staff, not call-center scripts
Bilingual
English & Spanish intake at no added cost
Minutes
Response times, not hours — leads reached warm
Expert Witness Services
Three C-Suite Roles.
One Expert Witness.
Expert analysis, reports, declarations, and testimony in matters involving executive operations, marketing and advertising practices, and employment and HR compliance.
Retained by counsel for both plaintiff and defense.
Most experts testify to a single function. Perla has personally held all three — Chief Operating Officer, Chief Marketing Officer, and Head of Human Resources at national organizations — and can speak to the standard of care in each, and to how they interact.
As Chief Operating Officer
- Operational standard of care & supervision
- Staffing models, capacity & workload allocation
- Vendor contracts & multi-office governance
- Legal intake operations & case management
As Chief Marketing Officer
- Legal advertising & state bar rule compliance
- Advertising claims substantiation
- Lead generation & client acquisition practices
- Marketing spend, ROI & attribution methodology
As Head of Human Resources
- Wage-and-hour, meal & rest break compliance
- PAGA & policy-level compliance failures
- Workplace investigation adequacy & methodology
- Handbooks, discipline & AB5 classification
Bilingual (English/Spanish) — available for Spanish-language document review, witness interviews, and testimony. Conflict checks completed within two business days. Prior testimony list available on request.
Founder & Chief IQ Officer
Perla D. Cuevas
Former Chief Operating Officer, Chief Marketing Officer, and Head of Human Resources for multi-million-dollar national legal organizations — now delivering that same executive intelligence to firms that need it without the full-time payroll.
She teaches HR Law I & II at San Diego State University, serves as a retained expert witness in employment and firm-operations matters, sits on three boards, and advises on both sides of the U.S.–Mexico border. FirmIQ is what happens when one person has actually run every function she consults on.
Harvard Business School
SDSU Faculty
Expert Witness
2026 Influential Woman
Modern Luxury 2025
Top 40 Under 40
Bilingual
Community
Build the business. Build the ecosystem.
FirmIQ was built on the belief that businesses — and the people inside them — should both be able to thrive. That belief doesn't stop at the client engagement.
Executive Board Member
San Diego County Hispanic Chamber of Commerce
Advocacy, access to capital, and business development programming for Hispanic-owned and Hispanic-serving businesses across the county.
Executive Board Member
San Diego Equality Business Association
Advancing economic opportunity and visibility for LGBTQ+ owned and allied businesses in the San Diego region.
Executive Board Member
San Diego Parks Foundation
Stewardship and funding for San Diego's parks and public spaces, expanding access to green space countywide.
HR Law I & II Instructor
San Diego State University
Teaching employment law to students entering business and HR professions, with practical real-world legal grounding.
Workshop Facilitator
Promises2Kids · Guardian Scholars
Career readiness programming for current and former foster youth ages 17–30, focused on using AI tools to find and advance in work.
President's Circle · Member
Lawyers Club San Diego & MANA de North County
Supporting the advancement of women in the legal profession and Latina leadership development in North County.
What connects all of it.
- Access to the professions for people who didn't start with a path into them
- Education equity and mentorship, particularly for first-generation and Latina professionals
- Economic opportunity for underrepresented business owners
- Cross-border regional development in the San Diego–Tijuana megaregion
Ready to raise your firm's IQ?
A complimentary 15-minute consultation. No pitch — just a clear read on where your firm is leaking time, money, or cases.
Book Your Consultation